Madworker Website Re-Design | The Roots of BrandingBum
Shubham Aggarwal
Madworker – The Roots of BrandingBum
The Origin
Before BrandingBum became known for building scalable ecosystems and IP-first systems—there was Madworker.
Registered on April 10, 2017, Madworker wasn’t just a company—it was a rebellion against shallow marketing and soulless design.
The name stood for: Marketing And Design WORKER — built for founders who needed both firepower and follow-through. Not fluff.
I didn’t just launch a studio.
I launched a philosophy:
→ Strategy first
→ Psychology-driven execution
→ Systems that scale
→ No ego, just high-standards craftsmanship
What I Built From Scratch
1. The Name + Philosophy
“Madworker” was born to reflect the hybrid mindset—part creator, part strategist, all in.
M.A.D. stood for Marketing And Design, but also for going mad about the craft.
Worker meant: I’m not a guru. I build. I test. I deliver.
This became the DNA of every client engagement I took on—long before personal branding was a trend.
2. Visual Identity
Designed the Madbot mascot and bold color gradients as part of the early expression system.
Used strong contrasts and motion design thinking to convey the “hustle + brain” energy.
Delivered brand elements that felt fun, professional, and future-leaning.
3. Positioning System
Created messaging that focused on clarity, not complexity.
→ “I help startups go from scattered to strategic.”
→ “One studio. Strategy, design, and execution—all in one place.”
Used case studies, not claims.
Early clients came from word-of-mouth and performance—not hype.
4. Services & Delivery Innovation
Introduced retainers and sprints before it was common in the Indian creative market.
Delivered full-stack brand packages:
→ Naming
→ Logo + Visuals
→ Website (WordPress/Framer)
→ Content Strategy
→ Decks + Pitch Design
Built minimum systems for solopreneurs, funded startups, NGOs, and early Web2 founders.
Clients Served Under Madworker
Art of Living (Print Campaigns)
D-Lite Café (Brand Identity)
Logit (Naming, Website, Product UI)
CareOfHomes (Brand System, WordPress, Growth Proposal)
Oyespace (Sub-brand architecture: OyeTeams, OyeBespoke)
Sulfur Coworks (Full Brand Identity)
Madbot (Prototype Conversational AI Marketing)
Gita Premiere League (UI + UX for mass engagement)
Dozens of stealth strategy projects + NGO brand overhauls
Why It Matters in My Portfolio
Madworker was BrandingBum before the world caught up.
It set the tone for how I think, execute, and lead projects today:
✅ Systems over services
✅ Education + execution blended
✅ Branding that’s not just visual—it’s behavioral
✅ Full-stack delivery across content, design, product, and scale
From Madworker to BrandingBum
In 2022, the name evolved. The philosophy didn’t.
BrandingBum became the scaled version of everything I tested under Madworker:
→ Strategic frameworks
→ Content ecosystems
→ AI-powered personalization
→ Behavioral design
→ Thought leadership as IP
But it all started here—with the madness, clarity, and grit of a one-man engine.
For Founders and Creators Reading This
If you want to build something meaningful—brand, product, or movement—
You need more than a logo.
You need a system. A strategy. And someone who’s done it the hard way.
That’s where Madworker began.
And why BrandingBum delivers.
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Posted Mar 27, 2025
We’re visual communicators. We’re the alpha, we’re the omega. We’re the pinnacle of a plan, we’re the demise of confusion. We’re hope of creation; we’re the st…
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Timeline
Mar 10, 2017 - Ongoing
Glami5 – A Handmade Organic Beauty Brand Built with Heart
MadWorker Logo Folio | 2017 | Now BrandingBum
Upgrad Xchange | Interior Design + Branding | Wallpapers
Print-First Visual Systems for Local Brands | 2016-2017