Back in 2017, before BrandingBum became a full-blown ecosystem studio, I was building identity systems under the name Madworker. This logofolio was the visual foundation — a collection of logos crafted across industries, each built with strategic thinking, custom typography, and adaptive use cases.

These weren’t just “marks.” Each logo in this collection solved a specific business need: recognition, recall, scale, emotion, or all of the above.

✔ Form Follows Function — The logo isn’t the brand. But it anchors everything.

✔ Timeless > Trendy — I focused on visual logic, not short-lived tricks.

✔ Modular Thinking — Designed logos with future packaging, signage, digital use in mind.

✔ Tone Matching — A logo must match the energy of the business, its founder, and the customer emotion it wants to trigger.

F&B (Cafés, Catering Brands)

Education & Coaching

Proptech & Real Estate

Health & Wellness

Events, NGOs, and Social Campaigns

SaaS Startups & Local Tech Founders

Lifestyle & Beauty (Early D2C)

Iconic Marks + Wordmarks

Monoline and Geometric Forms

Typography-Driven Logos

Negative Space Experiments

Hindi + English Script Integrations (Bilingual brands)

Designed for multi-format use: signage, packaging, app icons, social media, event banners

Delivered in full logo systems: primary, secondary, stacked, monogram

Visualized in mock environments to help clients see the logo working in the real world

Clean handoff files: SVG, PNG, PDF, EPS, color variants + usage guides

Business first, beauty second. The best logos came from deep founder conversations, not moodboards.

Your logo is not the flex—it’s the root. It’s what holds the brand steady across chaos.

Clients didn’t just want logos. They wanted clarity, storytelling, and confidence.

A good logo becomes a brand's decision filter. Once you nail it, everything aligns faster.

Because Madworker wasn’t just my first design company. It was the testing ground for the visual systems I now build at BrandingBum.

Every startup ecosystem I craft today—every book, product, AI agent—still begins with the same design rigor I used in 2017.

This logofolio proves:

I’ve been solving for brand identity with business impact since day one.