Sneelu Salon Branding Guidelines Design | 2005 - 2019 | Logo
Shubham Aggarwal
Sneelu Salon – Where Beauty Was Personal Before It Became a Brand
The Backstory
My mother didn’t start Sneelu Salon for trends or Instagram.
She started it out of love, skill, and service—decades before the rise of content creators or D2C beauty brands.
Her reputation in our city was already strong.
But she needed more than referrals.
She needed a brand system that matched her standards, amplified her presence, and brought structure to the passion she’d poured her life into.
That’s where I stepped in—not just as her son, but as a brand architect.
The Brand Challenge
✔️ Existing trust, but no consistent visual identity
✔️ High-quality service, but no scalable customer experience system
✔️ Word-of-mouth marketing only—no digital or strategic visibility
✔️ A physical space that needed visual warmth and brand recall
What I Built
1. Brand Identity System
Developed the name "Sneelu Salon" as a tribute to her personal charm and long-standing community nickname.
Designed a clean, feminine wordmark with warm colors, floral accents, and familiarity—nothing loud, just trust and elegance.
Created a logo system that worked across signage, uniforms, appointment cards, and product packaging.
2. Physical Branding + Interior Aesthetics
Designed exterior and interior signage with high visibility and inviting tones.
Created in-salon brand zones: waiting area banners, mirror decals with affirmations, service menus as framed art.
Designed printed touchpoints (client cards, brochures, service menu booklets) for a cohesive and premium feel.
3. Print-First Marketing Funnel
Built a monthly print campaign strategy using flyers, standees, and neighborhood drops.
Designed seasonal campaigns for festivals, bridal offers, and wellness awareness.
Printed “first visit” coupons, referral cards, and loyalty punch cards to drive repeat customers + referrals.
4. Basic Digital Presence & Retention
Set up a simple website for appointment booking + service listing
Created visual templates for WhatsApp catalogs + seasonal offer promotions
Built a client database system in Excel/Google Sheets for tracking visits, birthdays, preferences—used for personalized follow-ups
Results & Impact
Sneelu Salon saw a 30–40% increase in new walk-ins within the first quarter of branding launch
Retention improved via loyalty offers and personalized rebooking follow-ups
Became the go-to name for bridal grooming and pre-wedding rituals in the local market
The space felt emotionally elevated—not just a salon, but a safe space where self-worth and beauty were both nurtured
Why It Matters in My Portfolio
Because this wasn’t a startup.
It was a legacy, reimagined.
I didn’t just design logos—I helped build a brand that honored a lifetime of work, passion, and resilience.
This case proves I can:
✅ Translate emotion into brand systems
✅ Build customer journeys offline
✅ Design space, identity, and retention—without needing digital-first channels
✅ Help micro-entrepreneurs scale without losing soul
For Anyone With a Family Business or Passion Brand
If you’re trying to:
Turn your parent’s small business into a professional brand
Build a legacy system around an expert or artist you love
Elevate a personal, people-first venture into a structured operation
→ I’ve done it for mine.
I’ll do it for yours—with emotion, precision, and no compromise on brand clarity.
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Posted Mar 28, 2025
Sneelu salon is a established chain of beauty professionals working in the industry from 20 years, the challenge faced was their identity was not trendy enough…
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Timeline
Jan 1, 2005 - Ongoing
