Started like most—logos, decks, design jobs.
But surface-level branding wasn’t enough.
Clients didn’t just need visuals.
They needed clarity, conversions, and systems.
That’s where the flip happened:
BrandingBum stopped being a design service.
It became a 0→1 studio for founder-led businesses.
Phase 1: Identity Projects (2016–2019)
The Lite Cafe, Sulfur CoWorks, Sneelu Salon, OyeSpace
Built clean, modern brand identities that helped offline businesses stand out.
Delivered brand manuals, minimal logos, color psychology, early UI kits.
Learning: Design is just the wrapper. Without narrative or positioning, it’s noise.
Phase 2: Narrative & Positioning (2019–2021)
LOGIT, Madworker, Upgrad (Mock), Gita Premiere League
Moved from just visuals to messaging + customer clarity.
We asked: Who are you really? Why should anyone care?
Framework Introduced:
🔍 Brand Archetypes
🧠 Cognitive Hooks
🎯 Audience Reframing
💡 One-Liner Development
Learning: Your brand is not your logo. It’s your lens on the world.
Phase 3: Brand x Strategy x Product (2022–2023)
This is when BrandingBum became lethal.
We went full-stack: Positioning → Content → Product → Automation.
Clients didn’t just launch a product.
They launched ecosystems.
✅ Brand + Category Created → “Relationship OS”
✅ Framer website built with conversion-focused story path
✅ 500+ videos produced (13M+ views/month)
✅ AI bots (AiRizz & PracticeGF) coaching users on autopilot
✅ ₹1L+/month recurring revenue in under 90 days
✅ Full product stack (₹995–₹4.99L) + gamified community
📌 This wasn’t a rebrand. It was a business re-architecture.
How I Built a Scalable Creative & Marketing Ecosystem Using AI, Content, and Systems Thinking for Creators and Entrepreneurs on Notion, Framer and Figma.