Art of Living needed a strong offline presence to promote an upcoming local program. Their goal was to drive walk-ins and registrations by catching attention in high-traffic areas and creating local buzz. However, their existing design assets lacked visual clarity, brand recall, and print optimization.

Designed large-format street-facing banners optimized for both day and night visibility.

Focused on bold messaging, clear CTA, and spiritual alignment with the AoL ethos.

Ensured print readability from a distance and high recall during traffic pauses.

Created newspaper-friendly pamphlets distributed as inserts in targeted regions.

Balanced visual appeal with concise, culturally resonant messaging.

Reinforced key program benefits and included location-based callouts.

Designed digital banners for Facebook ad campaigns to supplement offline efforts.

Visuals were adapted from print themes to ensure consistency across platforms.

Campaigns targeted local audiences to reinforce awareness and drive inquiries.

The banner placement drove noticeable foot traffic and offline inquiries.

Pamphlet inserts led to measurable uptick in local program registrations.

Digital campaigns supported brand visibility across age groups and platforms.

This project helped bridge offline presence with early digital amplification—laying the groundwork for more integrated campaigns in the years that followed.