DTC Listicle Landing Page for NuDay — Shopify

Long-form listicle landing page built for NuDay's paid traffic funnel. 6-section objection-handling framework designed to convert cold supplement buyers into subscribers.

NuDay is a DTC nootropic hydration brand targeting professionals who crash at 2 PM. The brief: build a listicle-style landing page that educates cold traffic on why NuDay replaces their afternoon coffee, cheap electrolyte mixes, and scattered supplement stacks.

The page follows a "6 Reasons High-Performers Are Switching" framework. Each section tackles a specific objection with competitor callouts, real ingredient dosages, and verified buyer proof.

Kill the 2 PM Brain Fog — positions NuDay against Liquid I.V. (11g sugar) and plain water. Backed by customer survey stats: 80% reported sharper focus, 85% fewer afternoon crashes.

Focus Without the Jitters — interactive ingredient tabs (Focus / Drive / Resilience) showcasing the 300mg nootropic stack: L-Theanine, L-Tyrosine, Panax Ginseng, B6 + B12.

Real Cellular Hydration — Goldilocks comparison against LMNT (too salty), Liquid I.V. (too sugary), and Ultima (too weak). 1,380mg total electrolytes from natural sea salt, potassium, magnesium, and 3,500mg coconut water powder.

Why Everything You've Tried Has Failed — "5 beliefs holding you back" objection-handling section that reframes common excuses.

Morning Fast Brain Upgrade — step-by-step fasting timeline (6:30 AM to 12:00 PM) showing how NuDay fits into an intermittent fasting routine. 5 calories, 0g sugar, 0mg caffeine.

Replace 5+ Supplements — cost-replacement breakdown: $173/mo in separate products vs. $29/mo with NuDay subscription. ~$1,728/year savings.

Benefit-first hero with dual CTAs (start now + scroll to reasons)

Trust bar: 4.8 stars, 539+ reviews, key product stats

Scrolling social proof ticker with verified buyer quotes

Head-to-head comparison table vs. competitors (electrolytes, sugar, nootropics, adaptogens)

Embedded product card with subscribe-and-save CTA

FAQ accordion addressing taste, fasting, caffeine, and ingredient transparency

Mobile-first layout with zero navigation distractions

Designed in Figma, built on GemPages for Shopify. The page is structured for paid traffic (Meta/Google) with a clear scroll-to-convert flow optimized for mobile-first browsing and fast load times.