Interim CRO: B2B AdTech Transformation & Restructuring

Problem:

AdTech company needed to restructure operations across 60 markets, optimize costs, and improve profitability while maintaining service quality.

Action:

Led organizational transformation from functional to regional model, consolidated markets, implemented matrix structure, and optimized team composition through strategic restructuring.

Result:

Successfully increased net margin from 7% to 12.5%, reduced operational costs by 33%, and improved service delivery while consolidating from 60 to 12 key markets.