Interim CRO: B2B AdTech Transformation & Restructuring
Yuriy Bryvus
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Posted Feb 2, 2025
Led AdTech transformation as Interim CRO: restructured 60 markets to 12, implemented matrix org structure. Achieved 33% cost reduction & 12.5% net margin.
Problem:
AdTech company needed to restructure operations across 60 markets, optimize costs, and improve profitability while maintaining service quality.
Action:
Led organizational transformation from functional to regional model, consolidated markets, implemented matrix structure, and optimized team composition through strategic restructuring.
Result:
Successfully increased net margin from 7% to 12.5%, reduced operational costs by 33%, and improved service delivery while consolidating from 60 to 12 key markets.