Identified an underserved market opportunity in the Polish pet accessories e-commerce space, characterized by poor product selection, high prices, and suboptimal customer experience. The challenge was to build a competitive e-commerce business from scratch in a market dominated by traditional retail players.

As Founder & CEO, led end-to-end business creation and scaling: - Developed comprehensive business strategy and established direct sourcing relationships - Built and launched e-commerce platform with optimized user experience - Implemented data-driven marketing strategy across multiple channels - Established efficient operations including inventory management, fulfillment, and customer service - Managed all aspects of vendor relationships, pricing strategy, and customer acquisition

Successfully scaled business to 1000+ monthly orders within first year. Key achievements: - Built profitable operation with steady month-over-month growth - Established strong market position through competitive pricing and superior customer service - Created efficient operational infrastructure handling entire scope from sourcing to delivery - Developed loyal customer base with strong repeat purchase metrics - Achieved consistent positive customer satisfaction scores