UK Market Entry & Operations Launch for AdTech

Problem:

New market entry into UK required comprehensive strategy and execution plan for AdTech company, with need to establish full commercial operations and revenue streams.

Led end-to-end market entry strategy, built commercial team of 5 key executives, developed sales infrastructure and strategic partnerships. Established comprehensive go-to-market approach including pricing, marketing initiatives, and account targeting.

Successfully launched UK operations with full P&L ownership, established foundational presence for company's primary revenue stream, and built high-performing commercial team from ground up within 6 months.