EducBank: Building a new Product Roadmap
Catharina Nogueira
The Project:
Led an Education Fintech in the development of new products through research methodologies, in a way that enhances the company's growth movement with insights for the business development unit.
The Challenge: Direction and Focus
With the ever-changing market dynamics and increasing competition, we needed to revamp our product roadmap with an consumer-centric approach and a clear direction to stay ahead of the game.
The main goal of the project was to develop a roadmap of new financial products and services for startup portfolio based on (i) an in-depth investigation of schools pain points and (ii) understanding of the main venture capital trends for Latam fintechs.
Methodology
Research
Extensive quantitative & qualitative user & product research. Conduction of interviews to generate product insights.
+ 46 schools maintainers and pedagogues
In-depth Interviews with selected school owners and pedagogues.
Quantitative Survey with the client database
Desk Research
Conduction of an competitor analysis, market and fintech benchmark research;
+ 40 Articles and reports analyzed on technology fintechs and education.
Internal Deep Dive
10 Interviews with the C-level team to survey pain points and business opportunities.
Co-creation Workshop
Creation and facilitation of co-creation workshop for the business development unit.
Design sprint with a the team
Duration:
6 months
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Posted Apr 25, 2023
Support in the development of new products through research methodologies, in a way that enhances the company's growth movement with insights for the business.
