Led an Education Fintech in the development of new products through research methodologies, in a way that enhances the company's growth movement with insights for the business development unit.

With the ever-changing market dynamics and increasing competition, we needed to revamp our product roadmap with an consumer-centric approach and a clear direction to stay ahead of the game.

The main goal of the project was to develop a roadmap of new financial products and services for startup portfolio based on (i) an in-depth investigation of schools pain points and (ii) understanding of the main venture capital trends for Latam fintechs.

Extensive quantitative & qualitative user & product research. Conduction of interviews to generate product insights.

+ 46 schools maintainers and pedagogues 

In-depth Interviews with selected school owners and pedagogues.

Quantitative Survey with the client database

Conduction of an competitor analysis, market and fintech benchmark research;

+ 40 Articles and reports analyzed on technology fintechs and education.

10 Interviews with the C-level team to survey pain points and business opportunities.

Creation and facilitation of co-creation workshop for the business development unit. 

Design sprint with a the team

6 months