Instituto MT: Women’s ancestral knowledges for the future

Catharina Nogueira

Project Manager
Business Strategist
Researcher

Project Goal:

Supporting an Non Profit Organization in the construction of an strategic planning resulting in a direction shift focus on pass women ancestral knowledge to new generations of girls. 

The challenge:

The institute challenge is to be a national and international reference in women's health and well-being, bridging the gap between ancestral knowledge and the technologies of the future. The BIG ideia is to become a catalyst for positive change, inspiring greater awareness of the importance of preserving our cultural roots, deepening our connection with nature and with the knowledge our ancestors are letting behind.

The Strategy:

The initial phase involved conducting a strategic planning workshop to chart the path toward the institute's primary goal. This was followed by performing a on gooing diagnostic study using quantitative research to grasp the prevailing trends among the younger generations. Our present objective centers on establishing a robust women's community through a powerful communication and content strategy.
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