I led the creative direction and strategic development for BEA’s website redesign, ensuring a seamless user experience and a strong digital presence that reflects BEA’s mission.
Key Contributions:
Creative Direction & Mood Board – Developed the initial concept, visual identity, and design framework to align with BEA’s brand evolution.
Website Layout & Page Design – Designed the structure of each page, ensuring intuitive navigation and engaging user experience.
Collaboration with Developers – Worked closely with the development team to translate the creative vision into a fully functional, optimized website.
Content & Messaging Strategy – Crafted clear, compelling copy and brand storytelling to effectively communicate BEA’s impact and programs.
This project transformed BEA’s website into a modern, user-friendly hub, strengthening its ability to engage and support Black entrepreneurs.
Led BEA’s website redesign—crafted mood board, designed layouts, structured pages, and worked with developers to create a seamless, impactful user experience.