Marketing Plan Unlearn Season

I developed the marketing strategy for Unlearn Season 1, ensuring the series effectively highlighted Black entrepreneurs' journeys and lessons learned.

Campaign Strategy & Rollout – Created a structured content plan with weekly episode releases, teaser clips, and promotional posts.

Social Media & Content Execution – Developed engaging Instagram and LinkedIn captions, incorporating cultural storytelling to boost engagement.

Brand Positioning & Messaging – Defined the series tone, ensuring impactful storytelling that resonated with BEA’s audience.

Video Promotion & Engagement – Crafted a distribution strategy directing viewers to LinkedIn and Disco for full episodes, maximizing reach and visibility.

This marketing plan increased awareness for the Unlearn series, amplifying Black entrepreneurs' voices while positioning BEA as a platform for real, unfiltered conversations on business success.