Working on the Tello Mobile website redesign was a rewarding challenge—how do you simplify the complex world of mobile plans while making affordability and flexibility shine through? The goal was clear and vital: build a site that feels clean, modern, and effortless to use, packed with everything customers need to confidently pick the perfect plan without feeling overwhelmed.

I took the lead on designing and building the full experience in Framer. This involved turning Tello’s key benefits—like flexible plans, great value, and customer testimonials—into engaging and intuitive interactive moments. From smooth animations that reveal plan details clearly, to a dynamic plan comparison module and testimonial slider that guide users naturally, I focused on making every interaction seamless and informative. Close collaboration with Tello’s product and marketing teams ensured each element reflected their brand voice perfectly.

Framer’s powerful tools made it a pleasure to work with—responsive design, advanced animations, and real-time collaboration helped me create a digital experience that’s both beautiful and functional. Features like the plan quiz and subscription sign-ups add value by connecting directly with visitors and simplifying their journey. Performance optimizations kept load times fast without sacrificing visual appeal.

The best part? Hearing from the client that the redesign not only looks stunning but drives real results. Post-launch, Tello saw a 20% drop in bounce rates and a 35% increase in session duration—users were staying longer, exploring more, and feeling confident to convert. The marketing team praised how the site brought clarity and excitement to their mobile plans, with one saying, “This redesign feels as flexible and straightforward as our plans. It’s made a real difference in connecting with customers.”

In the end, this project was about more than just a website—it was about creating a welcoming digital space where choosing a mobile plan feels simple, engaging, and truly empowering. And that’s what makes designing for brands like Tello so fulfilling.

/