Client Name: Tello Mobile Industry: Telecom & Mobile Service Objective: Bring Tello’s fresh and flexible mobile service brand to life online with a sleek, modern website that clearly highlights their 5G plans and customer-first approach. The goal was to build a digital experience that makes exploring and choosing a wireless plan effortless and engaging for users. Scope: Designing and developing a fully responsive Framer website with smooth animations, intuitive navigation, and dynamic content to showcase Tello’s plans, features, and customer testimonials. Duration: 1 week

The Challenge Tello wanted a website that feels as approachable and flexible as their mobile plans. The key was to:

Clearly communicate the benefits of their 5G service and no-contract plans.

Guide visitors through plan options smoothly with clear visuals and interactive elements.

Build trust with real customer testimonials and easy-to-find support links.

Ensure the site looks great and runs flawlessly on any device, from desktop to mobile.

Working on the Tello Mobile website redesign was a rewarding challenge—how do you simplify the complex world of mobile plans while making affordability and flexibility shine through? The goal was clear and vital: build a site that feels clean, modern, and effortless to use, packed with everything customers need to confidently pick the perfect plan without feeling overwhelmed.

The Solution Design:

A clean, modern layout with bold typography and engaging animations that bring energy and clarity to the experience.

Well-organized sections that guide users effortlessly from learning about 5G perks to picking the perfect plan.

Testimonial sliders featuring authentic user experiences to build credibility and connect emotionally.

I took the lead on designing and building the full experience in Framer. This involved turning Tello’s key benefits—like flexible plans, great value, and customer testimonials—into engaging and intuitive interactive moments. From smooth animations that reveal plan details clearly, to a dynamic plan comparison module and testimonial slider that guide users naturally, I focused on making every interaction seamless and informative. Close collaboration with Tello’s product and marketing teams ensured each element reflected their brand voice perfectly.

Built with Framer for pixel-perfect responsiveness, smooth transitions, and quick load times.

Interactive elements that reveal content dynamically, maintaining user interest and simplifying navigation.

Easy-to-use contact forms and clear calls to action to help users reach out or sign up without hesitation.

Framer’s powerful tools made it a pleasure to work with—responsive design, advanced animations, and real-time collaboration helped me create a digital experience that’s both beautiful and functional. Features like the plan quiz and subscription sign-ups add value by connecting directly with visitors and simplifying their journey. Performance optimizations kept load times fast without sacrificing visual appeal.

Responsive design optimized for all screen sizes and devices.

Detailed plan comparisons with straightforward descriptions and pricing.

Engaging testimonial sliders showcasing real customer stories.

Animated content reveals and transitions that keep visitors engaged.

The best part? Hearing from the client that the redesign not only looks stunning but drives real results. Post-launch, Tello saw a 20% drop in bounce rates and a 35% increase in session duration—users were staying longer, exploring more, and feeling confident to convert. The marketing team praised how the site brought clarity and excitement to their mobile plans, with one saying, “This redesign feels as flexible and straightforward as our plans. It’s made a real difference in connecting with customers.”

Client Feedback “The new Tello website perfectly reflects our brand—simple, modern, and user-friendly. It helps our customers understand and appreciate the value of our 5G plans while making it easy to connect with us. The Framer-powered animations and smooth navigation really elevate the experience.” — Tello Team

In the end, this project was about more than just a website—it was about creating a welcoming digital space where choosing a mobile plan feels simple, engaging, and truly empowering. And that’s what makes designing for brands like Tello so fulfilling.