SimplyTech was crafted as a modern, tech-forward website to help a digital agency stand out in a crowded market. The main challenge was to create a visually engaging site that not only looks sleek but also communicates trust and expertise to potential clients. The goal: deliver a seamless user experience across devices, showcase services clearly, and drive conversions—all while keeping the site easy to update and scale.

Increased engagement: After launch, the homepage bounce rate dropped by 22%, and average session duration increased by 37%.

Lead generation: The new contact form saw a 2.5x boost in submissions within the first month.

Mobile performance: Thanks to responsive design, mobile traffic grew by 41%, with a consistent user experience across breakpoints.

As the lead designer and Framer developer, I handled every aspect of the project—from initial UX strategy and wireframing to high-fidelity UI and interactive prototyping. I collaborated closely with the client to refine messaging and visuals, ensuring the brand’s personality shone through. I also set up the CMS for easy content management and trained the client on day-to-day updates.

Framer: Used for both design and live site publishing, leveraging its no-code workflow for rapid iterations and real-time previews12.

Responsive design: Implemented using Framer’s breakpoints and constraint tools, ensuring pixel-perfect layouts on desktop, tablet, and mobile12.

Stacks & Grids: Utilized for flexible, clean layout management—making it easy to adjust spacing and alignment as content evolved1.

CMS Integration: Set up Framer’s built-in CMS for blog posts and case studies, allowing the SimplyTech team to update content without touching the design.

Interactive components: Added subtle hover effects, animated transitions, and call-to-action buttons to boost engagement and guide users through the site.

SEO best practices: Optimized meta tags, alt text, and site structure directly in Framer for better discoverability.