Payify is a modern, conversion-driven website crafted for a fintech startup aiming to disrupt the digital payments space. The core challenge was to design a landing experience that instantly builds trust, clearly communicates product value, and streamlines onboarding for users wary of new financial tools. The client needed a site that not only looked sleek and professional but also converted visitors into users with minimal friction—critical in the highly competitive fintech sector.

As the lead designer and Framer specialist, I owned the end-to-end process—from UX research and wireframing to high-fidelity prototyping and final build. My focus was on:

Defining the user journey and mapping conversion points

Designing a visually compelling, mobile-first interface

Implementing seamless micro-interactions and sticky scroll lists for feature highlights

Integrating testimonial and security sections to build credibility

Ensuring the site was fully responsive and blazing fast across devices

Framer’s No-Code Editor: Enabled rapid prototyping and pixel-perfect layouts without writing a single line of code.

CMS Collections: Used for dynamic testimonials, pricing tiers, and feature lists, making content updates effortless.

Sticky Scroll Lists: Enhanced storytelling by keeping key features visible as users explore the site.

Component Variants: Allowed for reusable, easily updatable UI elements across the site.

Framer Animations: Added subtle transitions and hover effects to boost engagement.

Frameshop Integration: (If e-commerce/payment demo included) Enabled Stripe-powered checkout flows for seamless payment experiences6.

SEO Optimization: Structured content and meta tags to improve search rankings1.

Accessibility: Ensured color contrast and keyboard navigation for an inclusive experience.

Conversion Rate: Early A/B testing showed a 27% increase in sign-up conversions compared to the client’s previous landing page.

Engagement: Average session duration increased by 40%, indicating users were exploring more content.

Performance: Site loads in under 1.2 seconds on mobile and desktop, outperforming industry benchmarks.

Payment Recovery: Leveraging Framer’s Stripe integration, the client reported an 18%+ improvement in payment recovery within two months of launch.

Framer’s speed and flexibility allowed me to iterate rapidly and deliver a site that feels both premium and effortless to use. The platform’s modern approach meant less time fighting technical limitations and more time crafting an experience that stands out in the crowded fintech landscape.