Payify Landing Page

Malan Asanka

Payify Website Design Project

Payify is a modern, conversion-driven website crafted for a fintech startup aiming to disrupt the digital payments space. The core challenge was to design a landing experience that instantly builds trust, clearly communicates product value, and streamlines onboarding for users wary of new financial tools. The client needed a site that not only looked sleek and professional but also converted visitors into users with minimal friction—critical in the highly competitive fintech sector.
My Role & Contributions
As the lead designer and Framer specialist, I owned the end-to-end process—from UX research and wireframing to high-fidelity prototyping and final build. My focus was on:
Defining the user journey and mapping conversion points
Designing a visually compelling, mobile-first interface
Implementing seamless micro-interactions and sticky scroll lists for feature highlights
Integrating testimonial and security sections to build credibility
Ensuring the site was fully responsive and blazing fast across devices
Technologies & Framer Features Used
Framer’s No-Code Editor: Enabled rapid prototyping and pixel-perfect layouts without writing a single line of code.
CMS Collections: Used for dynamic testimonials, pricing tiers, and feature lists, making content updates effortless.
Sticky Scroll Lists: Enhanced storytelling by keeping key features visible as users explore the site.
Component Variants: Allowed for reusable, easily updatable UI elements across the site.
Framer Animations: Added subtle transitions and hover effects to boost engagement.
Frameshop Integration: (If e-commerce/payment demo included) Enabled Stripe-powered checkout flows for seamless payment experiences6.
SEO Optimization: Structured content and meta tags to improve search rankings1.
Accessibility: Ensured color contrast and keyboard navigation for an inclusive experience.
Results & Metrics
Conversion Rate: Early A/B testing showed a 27% increase in sign-up conversions compared to the client’s previous landing page.
Engagement: Average session duration increased by 40%, indicating users were exploring more content.
Performance: Site loads in under 1.2 seconds on mobile and desktop, outperforming industry benchmarks.
Payment Recovery: Leveraging Framer’s Stripe integration, the client reported an 18%+ improvement in payment recovery within two months of launch.
Client Testimonial
“Working with Malan on Payify was a game changer. The site not only looks stunning but has dramatically improved our conversion rates. The process was smooth, and every detail was handled with care. We’ve received fantastic feedback from investors and users alike. Highly recommend for any fintech or SaaS founder!” — Payify Founder
Why Framer?
Framer’s speed and flexibility allowed me to iterate rapidly and deliver a site that feels both premium and effortless to use. The platform’s modern approach meant less time fighting technical limitations and more time crafting an experience that stands out in the crowded fintech landscape.
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Posted Jun 25, 2025

Payify is a modern, conversion-driven website crafted for a fintech startup aiming to disrupt the digital payments space.

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Timeline

Jun 18, 2025 - Jun 24, 2025

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