RootCode was conceived to address a common challenge: how can tech-forward creative agencies present their brand, services, and portfolio in a way that feels as innovative as the solutions they deliver? The goal was to craft a digital experience that not only showcases RootCode’s capabilities, but also stands out in a crowded market of template-driven agency sites. The challenge was to create a memorable, interactive, and conversion-focused website that communicates trust, expertise, and creativity from the very first scroll.

Achieved a 40% increase in average session duration, indicating deeper engagement with interactive content and case studies.

Improved lead conversion rate by 25% within the first month post-launch, attributed to clear CTAs and frictionless contact flows.

Positive feedback from users on both mobile and desktop, with a 95+ Lighthouse performance score and excellent accessibility ratings.

As the lead designer and developer, I owned the project end-to-end:

Led the UX strategy, wireframing, and high-fidelity UI design.

Developed the full site in Framer, optimizing for responsiveness across devices.

Crafted custom animations and micro-interactions to bring the brand to life.

Integrated a CMS for easy case study and blog updates.

Collaborated with RootCode’s leadership to refine messaging and visual identity.

Framer: Leveraged Framer’s no-code/low-code platform for rapid prototyping and pixel-perfect deployment.

Responsive Layouts: Used Stacks, Grids, and adaptive breakpoints to ensure a seamless experience on all screen sizes.

Interactive Elements: Implemented scroll effects, appear/hover animations, and custom transitions to make content feel dynamic and engaging.

CMS Collections: Enabled easy management of portfolio items and blog posts without developer intervention.

SEO Optimization: Structured content with semantic tags, meta descriptions, and alt text for strong search visibility.

Performance: Prioritized image optimization and lazy loading for fast load times.

3rd-Party Integrations: Embedded analytics and contact forms for actionable insights and lead capture.