EECFA - Brand Identity

EECFA (Eastern-European Construction Forecasting Association) required a clear, authoritative visual identity capable of communicating complex, data-driven insights across both digital and offline platforms. The core challenge was to present information with precision while maintaining a refined, timeless visual language.

I developed the full brand identity, including art direction, visual system, infographics, and website design. The identity is built around a modular grid inspired by cityscapes, transformed into diagrammatic structures that reflect the multi-country scope of the association. Rotational variations within the grid system symbolize collaboration and regional interconnectedness.

The visual language draws from Bauhaus-era functional design principles, balancing abstraction with clarity.