A & L Brand Identity
Benjamin Bor
ALESSANDRA & LANGE - Luxury Brand Identity & Custom Typography
Alessandra & Lange is an American-German furniture brand positioned at the highest end of contemporary design and craftsmanship. The challenge was to create a brand identity that communicates exclusivity, precision, and long-term value without relying on trends.
I developed the full visual identity, including logotype and a custom-designed typeface created specifically for the brand. The typography was built to express refinement and luxury lifestyle.
The identity system is a timeless, high-end visual language designed to support Alessandra & Lange’s positioning as a category-defining furniture manufacturer.
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Posted Dec 4, 2025
High-end American–German brand Alessandra & Lange: I crafted the logotype, bespoke font, and identity, reflecting luxury, precision, and best-in-class design.
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