Akwit is a cloud-based IT service company focused on efficient, reliable, and streamlined digital workflows. The challenge was to translate these values into a clear, minimal brand identity that visually communicates smooth information flow, connection, and trust.
I developed the brand from the ground up, starting with a generative logotype built from three differently sized circles, symbolizing cloud infrastructure, data particles, and information transfer. This visual logic became the foundation of the wider identity system.
The brand was extended across typography, iconography, and website design. The final identity reflects Akwit’s core values - professionalism, reliability, and a calm, solution-oriented mindset - while remaining flexible and scalable across digital touchpoints.
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Posted Dec 4, 2025
Akwit’s identity uses three circles to reflect cloud flow, data transfer, and smooth workflows - built with a minimal, reliable, and professional visual style.