Akwit - Brand Identity

akwit

Art Direction, Branding, Motion Graphics, Webdesign, Brand Development

The challenge: symbolizing a smooth, cloud-based workflow, rhyming with the company's optimized business processes

Akwit is a cloud-based IT service company with a generative logotype, based on three different sized circles, symbolizing the cloud, particles, and information transfer and connection. Creating their brand image - from the logotype and website design to iconography and font usage - was driven by a light and minimalistic design approach. The aim was to reflect the values of the company: reliability, professionalism and a smooth problem-solving attitude in cloud-based IT Services.