eyegager - Brand Identity

eyegager

Art Direction, Branding, Webdesign

The challenge: echo the client's futiristic thinking with visuals

Webdesign and full branding with icon design and logotype animation made for the marketing agency, Eyegager. The building this identity was highly influenced by the company’s core value: being a prominent actor in digital advertising and a full-service agency, they offer a wide variety of operations, always lead by an attitude of visionary thinking. This methodology is paralleled by the new branding, which places the trope of the all-seeing eye in the logotype. The timeless, futuristic brand gradient and a digital appearance takes line-art as its essential tool to communicate the agency's approach to their work.