I had the chance to work with a fast-paced startup company, Sybrillo, on spicing up their branding with a fresh and viral appearance. Key visuals, branding, website Design, iconography: utilizing extremity and coolness to target the individual GoPro user and those wanting to capture their undertaking in extreme sports. During, the branding process extremity paralleled with dynamic typography, bold headlines. Freshness was expressed with vivid colors and slick key visuals to symbolise motion; a powerful connection to the product. To summarize, building a real shut-up-and-take-my-money device for the young filmmakers, artists and athletes.