Geographic Campaign Expansion For A Web Hosting Provider

Objective: Setup & Run Multimarket Campaigns

What was done: Identified 5 high potential markets for SEM with a focus on market specific offers and use of native language ads for 2 locations to drive higher relevance. Upon success of this pilot, 6 additional markets were identified with 3 further locations seeing native language ads. Prior to these SEM campaigns affiliate, direct selling & organic methods such as SEO were the main driving force of sales. The campaigns were set up from scratch with multiple experiments across the markets & this test & learn process was iterated for 10 months to finally reach sustainable & consistent sales.

Results: SEM campaigns were yielding a consistent 4.5x sales per month over affiliate/direct selling & organic by the end of our engagement.