Market Expansion For A Web Hosting Provider
Faiz Kazi
Objective: Increase Sales
What was done: Increase campaign breadth from 6 countries to 18 countries with brand keywords & start anew non-brand keyword campaigns in 5 markets & 4 local languages.
Results: MoM sales increase of 166% in 1st Quarter while reduction in CPA stabilized at 81% reduction for brand campaigns & 54% reduction in CPA MoM for non-brand campaigns by end of 1st Quarter. By the end of our 18 month engagement sales were 8x per month with an overall 7x reduction in CPA.
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Posted Feb 5, 2024
MoM sales increase of 166% in 1st Quarter while reduction in CPA stabilized at 81% reduction for brand campaigns & 54% reduction in CPA
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HostPapa
HostPapa
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