Objective: Go Beyond Shopping Campaigns To Find High ROI Alternatives

What was done: The client required exploration of additional avenues to scale their sales, multiple channels were experimented. SEM campaigns ended up yielding comparable results to Shopping Campaigns both being the lowest vs other channels. We were tasked with optimizing both campaigns for always on basis with minimal client input.

Results: Optimizations led to 194% increase in sales whilst 2.25x reduction in CPA and training+transition to clients for self management by their internal Marketing Ops.