Kajabi Website Redesign for Startup School for Seniors

Startup School for Seniors (SSFS), led by entrepreneurs Suzanne Noble and Mark Elliot, is a UK nonprofit providing free business education for adults aged 50+. Their existing site had grown messy over time, with outdated layouts, scattered pages, and inconsistent user flows that weren’t supporting enrollment goals or the credibility of the program.

They had already worked with multiple Kajabi developers in the past — all of whom overpromised and underdelivered — leaving the site half-built, visually inconsistent, and difficult for their audience to navigate.

They needed a Kajabi website that was clean, modern, intuitive, and structurally aligned with the way older learners make decisions online.

For SSFS, their website is the front door to the entire organization. It needed to:

Build trust instantly with learners who may not be tech-confident

Communicate the legitimacy of their funder-supported program

Give a frictionless way to understand the offer and enrol

Represent Suzanne and Mark’s 10+ years of entrepreneurship credibility A confusing, outdated, or inconsistent website was a direct threat to their mission — fewer enrollees, skeptical visitors, and missed opportunities to scale the program.

They didn’t just need a “better looking” site. They needed a build that supported user psychology, removed friction, and converted interest into real enrollments.

We rebuilt the entire Kajabi site around clarity, trust, and ease of use — designed intentionally for a 50+ audience. Key actions included:

Completely restructured the site map to simplify navigation and improve the enrollment journey

Designed a conversion-focused homepage with clear storytelling, credibility cues, and direct next steps

Created a friction-free “How It Works” experience tailored to older adult learners

Optimized mobile layouts for readability and ease of scrolling

Rebuilt key pages (Home, Courses, About, User Stories, Contact) with cohesive branding and modern layout

Integrated custom design elements that matched the warmth and credibility of SSFS

Updated typography, spacing, and visual hierarchy for accessibility and readability

Cleaned up all duplications, outdated assets, and broken links from previous developers

Refined the program pages to highlight outcomes, support, and community

Streamlined CTA placement so visitors always know their next step

Updated confirmation pages and micro-copy to reduce confusion

Ensured all pages were easy for Suzanne to update on her own

Delivered short training videos + a clean content folder system for long-term sustainability

The new Kajabi site immediately transformed how SSFS was perceived — both by first-time visitors and long-time community members.

With a modernized design, intentional structure, and clearer messaging path, visitors could finally understand the program without clicking in circles or getting lost.

As a result:

A direct improvement in user confidence and trust Most importantly, Suzanne and Mark saw newfound potential for scaling the program — because the site finally reflected the professionalism and impact of their work.

View the live site here: https://www.startupschoolforseniors.com/

If you’re ready to upgrade your Kajabi website — not just visually, but strategically — you deserve a build that feels clear, cohesive, and designed for actual conversion.

Let’s create a Kajabi site that does the heavy lifting for you: communicates your value, streamlines your user journey, and supports your growth.