Mathmo Brand Infrastructure Overhaul

Mathmo is a fast-growing UK maths education company founded by Rob Carter — a Cambridge-educated maths coach with 16 years of experience and a reputation for helping students jump 2–5 GCSE grade levels. The business was already gaining traction thanks to Rob’s expertise, relatable teaching style, and viral calculator hacks. But the systems, funnels, and positioning weren’t built to keep up with the sudden surge of attention.

When we entered, Mathmo needed a brand infrastructure that could support both the Premium subscription model and the growing free webinar funnel, while also introducing new offers. Everything had to feel cohesive, trustworthy, conversion-driven — and built for scale, not chaos.

Our role: bring clarity, strategy, and system design to every corner of the business so Rob could focus on teaching, and the brand could grow on autopilot.

Parents who come to Mathmo aren’t casually browsing — they’re stressed, worried, and often on their last option. Their teens are struggling with GCSE Maths, falling behind, or have already failed exams. That means every touchpoint must do one thing: build trust fast.

Mathmo needed a high-converting ecosystem that met parents where they are emotionally, while clearly explaining how Rob’s method is different from traditional tutoring. Every page — from the homepage to the Premium sales page to the webinar funnels — had to reduce friction and raise confidence.

And because the brand relies heavily on live webinars and limited windows (e.g., back-to-school, half-term, exam season), misaligned messaging or slow funnel setup meant missed revenue, missed enrolments, and wasted ad spend. Getting this right wasn’t optional. It was urgent.

Rewrote Mathmo’s core identity: "Maths made fun. Progress made inevitable."

Clarified messaging for parents vs students and aligned tone across sales pages, opt-ins, and internal pages.

Created SEO-friendly copy for all major pages.

Developed a new conversion-focused homepage anchored on trust, clarity, and fast wins.

Introduced a structured flow: Hero → How Mathmo Works → Why It Works → Parent Wins → Premium → Meet Rob → Webinar CTA → Testimonials.

Added real student results, social proof, and Rob’s credibility highlights.

Overhauled the value proposition to highlight speed, personalization, and flexibility.

Rebuilt outcomes, inclusions, FAQs, and CTAs for emotional + logical conversion.

Added “Try Free for 7 Days” messaging, aligned with retention strategy.

Built multiple high-converting landing pages:

Added tighter emotional hooks, credibility boosts, testimonial sections, and countdowns.

Set up confirmation pages, confirmation emails, Zoom flows, automation, and follow-ups.

Kajabi setup: pages, forms, events, libraries, payment flows.

Inbox support workflows for parents + students.

Payment decline processes + parent/student notifications.

Affiliate page (Recommended Tools) with Amazon compliance.

Webinar attendance surged: One webinar alone hit 109 live attendees with a 17% conversion rate — far above industry averages.

Landing page performance improved: The Back-to-School webinar page hit 11% conversion, with room for further optimization.

Brand consistency achieved: Every page now has unified language, tone, structure, and design, giving Mathmo a polished, credible presence.

Premium positioned as the flagship offer: With clear benefits, stronger outcomes, revamped inclusions, and a priority CTA.

New funnel launches became faster: With templates, systems, and reusable structures ready to deploy within hours.

Parent trust increased: Through strategic use of testimonials, credibility markers, and emotionally aligned messaging (“make maths go away as quickly as possible”).

Product ecosystem strengthened: Homepage, Premium, Webinars, Tools, and Testimonials pages now flow as one cohesive journey.

Mathmo now operates with a complete marketing engine — not scattered pages — built to convert cold audiences into committed families.

See the live site here: https://www.mathmo.com/

If you want your brand to feel clear, intentional, and conversion-driven — without juggling every funnel, page, and message yourself — this is the level of partnership you need.

I help impact-driven founders build cohesive ecosystems that attract the right customers, communicate value instantly, and turn interest into action.