Kajabi Consolidation for Wayfinding's Digital Ecosystem

Founded by Larissa Conte, Wayfinding offers world-class programs and mentorship for multidimensional leaders shaping a regenerative future of work. The brand’s mission is deep and systemic — helping visionary founders and executives cultivate capacity for transformation. To match that depth, their digital ecosystem needed to feel equally intentional: organized, seamless, and reflective of their high-caliber experience.

Wayfinding’s operations were spread across multiple platforms — Squarespace, Teachable, QuickBooks, and others. Each tool handled a different piece of the puzzle, but none spoke to each other efficiently. The result was extra manual work, inconsistent automations, and a disjointed experience for clients navigating their journey from discovery to enrollment. Without integration, the tech stack risked limiting their growth and undermining their brand’s polish.

To restore alignment between systems and brand, I led a full Kajabi consolidation — creating a single, scalable foundation. This involved both structural and creative work:

Funnel building: Designed lead magnet and enrollment funnels with branded touch points across all stages.

Automation setup: Built intelligent workflows for onboarding, course access, and client communications.

Brand implementation & articulation: Translated Wayfinding’s visual and tonal identity into Kajabi layouts, ensuring brand coherence from landing page to dashboard.

Course architecture: Structured programs for intuitive navigation and progressive learning flow.

Content migration: Moved assets and historical data from Teachable and other systems without loss of integrity.

System mapping: Streamlined backend organization for easier maintenance and scale.

Wayfinding now operates from a single, elegant ecosystem that reflects its depth and leadership presence. Clients experience a frictionless path from first contact to course completion, while the team enjoys cleaner automations and simpler workflows. The new setup elevated both user trust and internal efficiency — freeing Larissa and her team to focus on transformation, not tech troubleshooting.

See the site live here - https://www.wayfinding.io/

When your vision is big but your systems can’t keep up, it’s time to realign. I will help you turn scattered tools into a clear, connected experience — so your brand’s essence comes through in every step of your client journey.

Let’s explore what that could look like for you — book a call here.