Everything now feels intentional. The business was migrated to Kajabi and rebuilt from the ground up — including brand, website, funnels, offers, checkouts, automations, SEO, testimonials, and policies. The site clearly communicates value, guides visitors to the right offer, and reflects the level the business operates at. Confidence increased around sending traffic to the site and using it as a core sales asset instead of something to work around. The business now feels calm, professional, and built to scale.