Built with Kajabi

Kajabi Course System for Connecteen Parenting

Richelle

Richelle Macachor

Charlotte came to us with deep expertise and a clear mission: help parents of teens navigate conflict and communication with compassion. What she needed was structure — a brand story, funnel, and course system that translated her knowledge into an experience parents could trust and act on. Together, we shaped her scattered notes and educational materials into a cohesive offer with a clear transformation.

The Stakes

Parents in her audience were emotionally fatigued — scrolling, skeptical, and desperate for something that actually worked. Without the right positioning, her message risked blending in with the noise of “quick-fix” parenting advice. Charlotte didn’t just need a funnel; she needed a brand system that reflected her credibility, empathy, and clinical grounding — while leading to a scalable, high-converting offer.

The Strategy

We built a complete Kajabi-powered system that turned Charlotte’s expertise into a smooth, conversion-ready learning experience:
Designed a high-converting lead magnet funnel to grow her email list fast — from opt-in page to confirmation email sequence — introducing parents to The Teen Brain Under Construction (Module 1).
Developed a full sales funnel with clear, emotionally resonant copy and UX flow — from hero messaging to FAQ, testimonials, and checkout — built for both clarity and conversion.
Structured her course UX inside Kajabi, creating a cohesive module framework (10 modules total) with clear lesson flows, visual hierarchy, and user-centered navigation.
Wrote strategic copy across touchpoints (sales page, confirmation pages, onboarding emails) that reflected her therapeutic voice — warm, grounded, and credible.
Designed branded course assets and worksheets, ensuring visual consistency, engagement, and practical application for busy parents.
Implemented soft conversion triggers — encouraging free users of Module 1 to upgrade into the paid Thriving Together course through empathetic messaging and strategic automation.

The Shift

Charlotte’s scattered materials became a complete, scalable digital ecosystem. Parents now enter her world through a single free module and flow naturally toward the full program, guided by a message that feels both credible and compassionate. What began as an idea became a system — one that grows her email list, builds trust, and creates transformation for families who need it most.
See the live site here: https://www.connecteenparenting.com/

Your Next Move

If your expertise is ready for structure — if you’ve outgrown DIY funnels and want an ecosystem that actually converts while staying true to your mission — it’s time to build with intention. Let’s turn your knowledge into a cohesive, scalable experience that gets your clients seen, supported, and selling.
👉 Book a strategy call and let’s map your next launch with clarity and calm authority.
Testimonial from ConnecTEEN's Charlotte Jones
Keywords:
Kajabi course build, Sales funnel strategy, Lead magnet funnel, Parenting course design, Copywriting & UX, Online education marketing
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Posted Nov 12, 2025

From a single free module to a full conversion ecosystem, we built a Kajabi-powered experience for Connecteen Parenting.