Project: MealPlan — Full Landing

Project: MealPlan — Full Landing Page Design

The brief: Design a complete landing page for a Nigerian meal planning app that converts visitors into app downloads built specifically for the African market.

The thinking: Most food apps are designed with a Western audience in mind. The photography is generic, the copy is corporate, and the whole thing feels like it could belong to any product anywhere. For MealPlan to work in Nigeria, it needed to feel like it was designed by someone who actually understands Nigerian food culture because that's exactly who the users are.

Every section was built around that idea:

Hero: "Plan Your Meals, Chop Beta Food" the headline speaks directly in the user's voice. Not aspirational marketing language. Real talk.

Features: Each feature was written around a real Nigerian pain point forgetting to buy crayfish, wasting food because there was no plan, spending too much at the market. Specific beats generic every time.

How It Works: Three steps kept deliberately simple Set Up, Get Your List, Cook & Enjoy. Because the product promise is ease, the process explanation had to be easy too.

Testimonials: Nigerian names, Nigerian problems solved, Nigerian outcomes. Representation in your own product builds instant trust with your audience.

Tools: Figma Deliverable: Full landing page hero, features, how it works, testimonials, CTA sections

Available for landing page and consumer product projects. Send me a message to discuss yours.