Manoir du Stang, an elegant 18th-century manor house in Brittany, France, sought to enhance its digital presence with a redesigned website and logo. The goal was to create a cohesive brand experience that reflects the elegance, history, and unique charm of the Manoir.

The project aimed to design a user-friendly and visually appealing website, along with a logo that encapsulates the essence of the Manoir. Both elements needed to work in harmony to convey the romantic and historical ambiance of the property.

Research & Analysis: Understanding the existing brand identity and analyzing competitors' logos to identify unique aspects of Manoir du Stang.

Concept Development: Exploring different visual elements, including typography, symbols, and color schemes, to represent the Manoir's essence.

Design Iterations: Creating multiple design variations and refining them based on stakeholder feedback.

Finalization & Guidelines: Selecting the final design and creating comprehensive logo guidelines for consistent usage across various platforms.

Integration with Website: Collaborating with the web development team to ensure seamless integration into the website.

The redesigned logo successfully captured the elegance and historical charm of Manoir du Stang, serving as a timeless representation of the brand.

Research & Discovery: Understanding the target audience, unique selling points of the Manoir, and competitive landscape.

Information Architecture: Structuring content logically and intuitively.

Wireframing & Prototyping: Mapping out the user journey and visualizing the design.

Visual Design: Developing a visual language aligned with the brand's identity and newly redesigned logo.

Development & Implementation: Collaborating with developers to create a functional website, including responsive design.

User Testing: Conducting usability tests to identify areas for improvement.

Launch & Optimization: Monitoring user behavior post-launch and making necessary adjustments.

Responsive Design: Ensuring a seamless experience across various devices.

Booking Integration: Enabling direct bookings from the website.

Visual Storytelling: Utilizing high-quality images and elegant design to convey the Manoir's essence.

Multilingual Support: Catering to international guests.

The creation of the Manoir du Stang website and logo redesign was a collaborative and strategic effort that resulted in a cohesive and resonant brand experience. The website serves as an inviting digital gateway, while the logo stands as a visual symbol of the brand's elegance and charm. Together, they provide a unified and engaging experience for potential guests, reflecting the unique offerings of Manoir du Stang.