French Chateux

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Introduction

Manoir du Stang, an elegant 18th-century manor house in Brittany, France, sought to enhance its digital presence with a redesigned website and logo. The goal was to create a cohesive brand experience that reflects the elegance, history, and unique charm of the Manoir.

Objective

The project aimed to design a user-friendly and visually appealing website, along with a logo that encapsulates the essence of the Manoir. Both elements needed to work in harmony to convey the romantic and historical ambiance of the property.

Logo Redesign

Logo

Process

1. Research & Analysis: Understanding the existing brand identity and analyzing competitors' logos to identify unique aspects of Manoir du Stang.
2. Concept Development: Exploring different visual elements, including typography, symbols, and color schemes, to represent the Manoir's essence.
3. Design Iterations: Creating multiple design variations and refining them based on stakeholder feedback.
4. Finalization & Guidelines: Selecting the final design and creating comprehensive logo guidelines for consistent usage across various platforms.
5. Integration with Website: Collaborating with the web development team to ensure seamless integration into the website.

Outcome

The redesigned logo successfully captured the elegance and historical charm of Manoir du Stang, serving as a timeless representation of the brand.

Website Creation



Design Process

1. Research & Discovery: Understanding the target audience, unique selling points of the Manoir, and competitive landscape.
2. Information Architecture: Structuring content logically and intuitively.
3. Wireframing & Prototyping: Mapping out the user journey and visualizing the design.
4. Visual Design: Developing a visual language aligned with the brand's identity and newly redesigned logo.
5. Development & Implementation: Collaborating with developers to create a functional website, including responsive design.
6. User Testing: Conducting usability tests to identify areas for improvement.
7. Launch & Optimization: Monitoring user behavior post-launch and making necessary adjustments.

Features

• Responsive Design: Ensuring a seamless experience across various devices.
• Booking Integration: Enabling direct bookings from the website.
• Visual Storytelling: Utilizing high-quality images and elegant design to convey the Manoir's essence.
• Multilingual Support: Catering to international guests.





Conclusion

The creation of the Manoir du Stang website and logo redesign was a collaborative and strategic effort that resulted in a cohesive and resonant brand experience. The website serves as an inviting digital gateway, while the logo stands as a visual symbol of the brand's elegance and charm. Together, they provide a unified and engaging experience for potential guests, reflecting the unique offerings of Manoir du Stang.