Cresce- Utility Savings Through Smart Automations

Vittoria Anastasia Valentini

Product Designer

AI Developer

Project Manager

Figma

Framer

OpenAI

Artificial Intelligence

Cresce: Revolutionizing Utility Savings Through Smart Automation

Project Overview

Cresce is an innovative platform designed to help users reduce their utility bills effortlessly. By securely analyzing bills and contracts via a user's Gmail account, Cresce identifies cost-saving opportunities and streamlines the transition to more affordable providers. The platform's intelligent automation takes the hassle out of managing utility expenses, making savings more accessible to everyday users.

My Role as a Venture Builder

As a Venture Builder at Founders Factory, I was responsible for shaping Cresce from its early-stage concept to a fully functional MVP (Minimum Viable Product). My multidisciplinary expertise allowed me to contribute across various aspects of the project, from product development to UI/UX design, and even strategic implementation. The journey started with leveraging a Framer template as a foundation, which I then expanded into a dynamic, user-centric experience.

Key Contributions & Process

1. Laying the Foundation with Framer
- Used a Framer template as a starting point to establish a responsive and modern design.
- Customized the visual components to align with Cresce’s branding and functional requirements.
- Ensured mobile-first optimization for seamless usability across devices.
2. UI/UX Design & User Flow Optimization
- Designed intuitive user flows that made the sign-up and onboarding process effortless.
- Created a clear and engaging dashboard, providing users with real-time insights into their utility expenses and potential savings.
- Implemented interactive elements to guide users through the bill-scanning and cost-saving process.
3. Building Additional Pages & Features
- Developed informational pages, explaining the value proposition and addressing common user concerns.
- Designed FAQ & support sections to enhance user trust and transparency.
- Created comparison tools, allowing users to visualize their savings potential with different service providers.
4. Automating the Cost-Saving Process
- Integrated email parsing technology to securely extract relevant billing information.
- Developed automation workflows to identify and recommend more affordable service providers based on users’ current utility plans.
- Implemented WhatsApp chatbot integration, enabling users to receive real-time notifications and interact with their savings opportunities through a familiar messaging platform.

Challenges & Solutions

1. Data Security & User Trust
- Implemented secure authentication methods, ensuring data protection while analyzing Gmail-based utility bills.
- Maintained transparency through clear privacy policies and consent-based data usage.
2. Encouraging User Engagement
- Designed an interactive and visually appealing dashboard to keep users engaged.
- Included real-time bill tracking and custom notifications to remind users of new savings opportunities.
3. Ensuring Seamless Provider Switching
- Simplified the process by integrating automated provider recommendations.
- Partnered with third-party APIs to enable hassle-free contract transitions.

Outcome & Impact

- Successfully launched Cresce as an MVP, providing a functional and testable version of the product to validate market fit and gather user feedback.
- Enhanced the user experience with an intuitive dashboard and frictionless switching process.
- Built a scalable framework that allows for future expansion into additional cost-saving categories, such as insurance and internet plans.

What This Project Showcases About Me

- Strategic Vision: Ability to take a startup from concept to launch, ensuring product-market fit.
- Multidisciplinary Skillset: Expertise in UI/UX design, automation, product strategy, and no-code development.
- Problem-Solving Mindset: Tackling technical and user-experience challenges with innovative solutions.
- End-to-End Execution: From wireframing to deployment, ensuring a holistic approach to product development.

Final Thoughts

Cresce represents a fusion of automation, user-centric design, and smart cost-saving strategies. As a specialized generalist, I thrive in projects like this—where I can blend different skill sets to build innovative, user-friendly products. Whether it's UX/UI design, low-code/no-code solutions, or AI-driven automation, I enjoy taking ideas and turning them into impactful digital experiences.
Looking for a venture builder or product strategist who can do a bit of everything? Let’s connect!
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Posted Mar 13, 2025

Cresce is an innovative platform designed to help users reduce their utility bills effortlessly.

Likes

1

Views

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Timeline

Jun 3, 2024 - Feb 28, 2025

Clients

Founders Factory

Tags

Product Designer

AI Developer

Project Manager

Figma

Framer

OpenAI

Artificial Intelligence

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