Cresce is an innovative platform designed to help users reduce their utility bills effortlessly. By securely analyzing bills and contracts via a user's Gmail account, Cresce identifies cost-saving opportunities and streamlines the transition to more affordable providers. The platform's intelligent automation takes the hassle out of managing utility expenses, making savings more accessible to everyday users.

As a Venture Builder at Founders Factory, I was responsible for shaping Cresce from its early-stage concept to a fully functional MVP (Minimum Viable Product). My multidisciplinary expertise allowed me to contribute across various aspects of the project, from product development to UI/UX design, and even strategic implementation. The journey started with leveraging a Framer template as a foundation, which I then expanded into a dynamic, user-centric experience.

- Used a Framer template as a starting point to establish a responsive and modern design.

- Customized the visual components to align with Cresce’s branding and functional requirements.

- Ensured mobile-first optimization for seamless usability across devices.

- Designed intuitive user flows that made the sign-up and onboarding process effortless.

- Created a clear and engaging dashboard, providing users with real-time insights into their utility expenses and potential savings.

- Implemented interactive elements to guide users through the bill-scanning and cost-saving process.

- Developed informational pages, explaining the value proposition and addressing common user concerns.

- Designed FAQ & support sections to enhance user trust and transparency.

- Created comparison tools, allowing users to visualize their savings potential with different service providers.

- Integrated email parsing technology to securely extract relevant billing information.

- Developed automation workflows to identify and recommend more affordable service providers based on users’ current utility plans.

- Implemented WhatsApp chatbot integration, enabling users to receive real-time notifications and interact with their savings opportunities through a familiar messaging platform.

- Implemented secure authentication methods, ensuring data protection while analyzing Gmail-based utility bills.

- Maintained transparency through clear privacy policies and consent-based data usage.

- Designed an interactive and visually appealing dashboard to keep users engaged.

- Included real-time bill tracking and custom notifications to remind users of new savings opportunities.

- Simplified the process by integrating automated provider recommendations.

- Partnered with third-party APIs to enable hassle-free contract transitions.

- Successfully launched Cresce as an MVP, providing a functional and testable version of the product to validate market fit and gather user feedback.

- Enhanced the user experience with an intuitive dashboard and frictionless switching process.

- Built a scalable framework that allows for future expansion into additional cost-saving categories, such as insurance and internet plans.

- Strategic Vision: Ability to take a startup from concept to launch, ensuring product-market fit.

- Multidisciplinary Skillset: Expertise in UI/UX design, automation, product strategy, and no-code development.

- Problem-Solving Mindset: Tackling technical and user-experience challenges with innovative solutions.

- End-to-End Execution: From wireframing to deployment, ensuring a holistic approach to product development.

Cresce represents a fusion of automation, user-centric design, and smart cost-saving strategies. As a specialized generalist, I thrive in projects like this—where I can blend different skill sets to build innovative, user-friendly products. Whether it's UX/UI design, low-code/no-code solutions, or AI-driven automation, I enjoy taking ideas and turning them into impactful digital experiences.