Saas: AI-Powered Real Estate Marketing Platform
Vittoria Anastasia Valentini
Realia: Automating Real Estate Marketing with AI
Project Overview
Realia is an AI-powered platform designed to transform how Italian real estate agencies market and manage their properties. It enables agents to:
Create optimized property listings in seconds using AI trained on thousands of high-performing ads.
Publish everywhere with one click, from major Italian property portals (Immobiliare.it, Casa.it, Idealista) to social media (Facebook, Instagram).
Manage leads and book appointments automatically, with 24/7 AI assistance integrated into WhatsApp and CRM systems.
By streamlining repetitive marketing and sales tasks, Realia helps agencies save time, reduce errors, and close more deals
My Role
I originated the concept for Realia and led its journey from idea to fully functional product.
My responsibilities included:
Product vision & strategy — defining the platform’s core value proposition and feature set.
UX/UI design — designing a mobile-first, intuitive interface for both the marketing site and the web app.
Technology integration — building the web app using Google Firebase and ensuring seamless AI, portal export, and CRM connections.
Go-to-market — crafting pricing, positioning, and onboarding strategies to attract early adopters.
While I oversaw and executed much of the build myself, I approached it with a founder’s mindset, ensuring every decision aligned with user needs and long-term scalability
Key Contributions & Process
1. Defining the Product Blueprint
Conducted interviews with real estate professionals to validate pain points.
Mapped out a three-step automation workflow:
Upload property once.
Publish everywhere instantly.
Let AI manage and convert leads.
Prioritized features that would deliver immediate wins for early adopters while paving the way for advanced automation.
2. Designing for Simplicity & Speed
Built a mobile-first property entry form that generates multiple ad formats automatically.
Created a centralized dashboard with listings, lead tracking, and appointment management in one place.
Designed a public-facing site that clearly explains Realia’s benefits, features, and plans.
3. Integrating AI & Automation
Trained AI models to write SEO-optimized property descriptions tailored for each platform.
Developed export-ready formats for major portals and automated social publishing.
Integrated lead qualification and appointment booking directly into agents’ calendars via WhatsApp Business and CRM systems.
4. Launch Strategy & Early Adoption
Designed the Founding Member program with lifetime pricing and personal onboarding.
Built trust with an FAQ section, testimonials, and clear communication about upcoming features (like full portal automation).
Positioned Realia as a “full AI marketing office for every property” rather than just another CRM.
Challenges & Solutions
Challenge 1 — Building trust in AI-generated content
Solution: Enabled full editing of all AI-generated text while maintaining SEO optimization.
Challenge 2 — Synchronizing updates across multiple platforms
Solution: Created a single property record with a unique REF code so changes instantly update everywhere.
Challenge 3 — Launching before all features were complete
Solution: Focused on delivering high-impact features (social publishing + export tools) while promoting portal automation as “coming soon.”
Outcome & Impact
150+ agencies signed up during the pre-launch phase.
Agencies report saving 40+ hours/month on repetitive marketing tasks.
Case studies show a 35% increase in property visits from AI-optimized ads.
Established a scalable foundation for future automation features, including full portal publishing and advanced lead scoring.
What This Project Showcases
Visionary Product Leadership — from concept to scalable platform.
Design & Development Skills — created both the marketing site and the functional web app using Framer and Firebase.
Market-Driven Execution — focused on solving real agent pain points with measurable results.
AI Integration Expertise — embedded AI into a traditional industry with a user-friendly approach.
Final Thoughts
Realia demonstrates how AI can transform a traditional, time-consuming process into a streamlined, scalable workflow.
By combining automation, AI, and human oversight, the platform allows real estate professionals to focus on what they do best — closing deals.
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Posted Aug 15, 2025
Led Realia's development, an AI platform for real estate marketing, enhancing efficiency and increasing property visits.
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Timeline
Jun 1, 2025 - Sep 30, 2025
Clients
Realia
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