Is a mexican ice cream shop located in Highlandtown, Baltimore which offers traditional snacks. Plascencia, who has early memories of making ice cream with his grandparents, will use custom equipment from Mexico to create unique flavors.

Corazón Helado is a mexican ice cream shop located in Highlandtown, Baltimore which offers traditional snacks. Plascencia, who has early memories of making ice cream with his grandparents, will use custom equipment from Mexico to create unique flavors.

The heart logo, symbolizing passion and love, is a powerful representation that pays homage to a Mexican symbol from the early ’90s. The name “Corazón Helado” holds dual significance, connecting to the founder’s previous shop on the West Coast and reflecting the team’s commitment to putting their hearts into the business. The strategy incorporates traditional Mexican characters, references to Frida Kahlo, and a carefully curated color scheme, creating an atmosphere that transports visitors to a Mexican ice cream shop. With a focus on quality and authenticity, the branding strategy aims to set Corazón Helado apart, offering a memorable and culturally rich experience for customers in Baltimore.