About the project
SOS Capital is an investment company located in New York that underwent a website redesign aligned with the brand's new vision. With a focuson technology and modernity, the brand sought to present itself to its new target market in a fresh, serious, yet technological manner.
Challenge
The redesign for SOS Capital aimed to create a website that reflected the company's values of being serious and reliable, while also incorporating a modern and technological approach. To achieve this, we used several design techniques such as a clean and minimalist design style, high-quality visuals, a user-friendly interface, and responsive design. These elements helped to create a website that effectively balanced the company's values and messaging with a modern and user-friendly online experience, ultimately helping SOS Capital better connect with their target audience and achieve their goals.
Final Approach
The SOS Capital website has undergone a significant redesign that truly captures the essence of the company's values. I developed successfully integrated a technological and forward-thinking approach into the site, while also maintaining its reputation for being serious, formal, and trustworthy. Through meticulous planning and design, we were able to showcase these values across the entire website, ensuring that visitors get a clear and accurate representation of SOS Capital's commitment to helping small businesses and providing flexible financing solutions from reliable sources. Experience the new and improved SOS Capital website today and see how we've brought their vision to life!
