Live Outdoor

mau cervera

Brand Designer
Web Designer
eCommerce Marketer
Adobe Illustrator
Adobe Photoshop
Shopify

About the project

Live Outdoor is a family-owned business based in Colorado, founded by the leaders in outdoor fire - Warming Trends®. Our mission is to offer high-quality, American-made fire pit products. The FireStorm®, designed and manufactured in Colorado, is our first step in this journey.

Concept

When I set out to design Live Outdoor, my goal was to create a brand that encapsulates the essence of adventure and the beauty of nature while also conveying a sense of modernity and user-friendly experience. I wanted the brand to resonate deeply with those who are passionate about the outdoors, fostering a connection between the adventurous lifestyle we promote and the high-quality products we offer.

Delivery

In developing Live Outdoor, my focus was on creating a powerful eCommerce platform and comprehensive branding guidelines that would seamlessly blend functionality with a compelling brand story. The eCommerce site was designed to provide an intuitive, user-friendly shopping experience, ensuring that customers can easily navigate through our product offerings and find exactly what they need for their next adventure.
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