Art Direction | Logo Design | Brand Identity | Web Design - Product Design | 2024

BitMis is a bitcoin mining project in Mississippi, backed by the expertise of Laurel Fuel Company, a 70-year-old natural gas pipeline business. Our mission was to redefine BitMis’s brand identity, crafting a clean, professional, and modern look that reflects the company’s unique position at the intersection of the energy and crypto industries. This case study details our approach to transforming BitMis’s branding—from concept to execution—including the development of a trustworthy and forward-looking website designed to attract investors from the Oil & Gas industry and beyond.

The existing branding for BitMis was limited in its ability to convey the company’s unique position at the intersection of natural gas and bitcoin mining. Our challenge was to develop a brand identity that communicated BitMis’s core values of trust, expertise, and profitability while highlighting its innovative approach to using pipeline-quality gas for mining.

Additionally, the logo needed to be versatile enough for various applications—from websites and merchandise to trade show booths—while maintaining a professional and modern appearance. The website also had to effectively present the company’s distinct advantages, such as its decades of experience in the energy sector and its unique deal structure tailored for the Oil & Gas industry, all while standing out in a competitive landscape.

As we explored logo concepts for BitMis, we focused on capturing the essence of the “bit” from the name. This led to a concept based on a cube, symbolizing both the digital nature of Bitcoin and the structural reliability of the natural gas pipeline industry. The cube became the foundation of our design, balancing modernity and professionalism.

After finalizing the logo, we developed a comprehensive branding identity, incorporating clean typography, a versatile color palette, and a consistent visual language. To enhance the brand’s presence, we crafted custom 3D assets that echoed the cube motif, seamlessly integrating them into the website. These elements worked together to create a cohesive and engaging experience, effectively showcasing BitMis's expertise and vision to potential investors.

The new branding and website have significantly strengthened BitMis’s market positioning, presenting a professional and trustworthy image that resonates with investors in the Oil & Gas industry. The modern visual identity effectively communicates the company’s expertise in both natural gas and bitcoin mining, helping BitMis stand out in a competitive landscape.

The updated website, featuring custom 3D assets and a cohesive design language, has enhanced user engagement and investor interest, effectively conveying BitMis's unique advantages—such as its access to low-cost energy and decades of experience in the energy sector. As a result, BitMis is now better positioned to attract investment and scale its operations.