Art Direction | Logo Design | Brand Identity | Web Design - Product Design | 2024

Introduction: Needle is a healthcare innovation addressing the nationwide shortage of ADHD medication. This case study explores how Needle’s brand identity was crafted to simplify the stressful medication search using a user-friendly and tech-driven approach.

Background: Needle was created to streamline the often complicated and time-consuming process of finding ADHD medications. The goal was to make the experience efficient and less stressful for users.

Challenge: The challenge was to build a brand that appeals to individuals with ADHD, healthcare providers, and pharmacies while standing out in the digital health space. The branding needed to communicate trust, efficiency, and empathy

Solution: We developed Needle’s visual identity and user experience to reflect its core values. The logo, website, and app were designed to be both visually appealing and easy to use, emphasizing a user-first approach.

Outcome: Needle’s cohesive branding boosted user engagement, built trust, and increased its reach in the healthcare market. This project highlights how thoughtful design can make a meaningful impact.

"Working with the Wegrow design team has been a transformative experience for our project, Needle. From the outset, their enthusiasm, creativity, and professionalism were evident. They not only embraced our vision but also enhanced it with their innovative design solutions and attention to detail. The team's ability to iterate quickly, based on our feedback, was remarkable. They took our initial ideas for Needle and brought them to life with designs that were not only visually compelling but also aligned with our mission to make medication accessibility easier for those with ADHD. Their work on the logo, website, social media presence, and print materials has been instrumental in shaping the identity and success of Needle. Vadim, Victor, Cozmin, and the entire Wegrow team demonstrated an exceptional level of dedication and skill throughout our collaboration. Their contribution goes beyond just design; they have been strategic partners, helping us navigate the complex process of building a brand and an online platform that resonates with our users. I highly recommend the Wegrow design team to anyone looking for top-tier design services. Their creativity, responsiveness, and ability to turn concepts into reality are unmatched. We are immensely grateful for their contribution and look forward to continuing our partnership as Needle grows and evolves."

- Brett Hammond, Founder at Needle