by wegrow.design

Wegrow partnered with IOTA to create the complete visual identity and digital presence for TWIN, a global initiative dedicated to building a transparent, ethical, and fully digital trade infrastructure.

TWIN’s mission is to connect governments, businesses, and technology providers to enable secure, seamless cross-border trade. Our challenge was to design a brand system that communicates neutrality and trust while still feeling innovative and globally relevant.

We developed a modern and scalable brand identity that balances institutional credibility with forward-thinking design. From the logo and color palette to typography, iconography, and website design, every element was crafted to reflect TWIN’s mission of openness, security, and collaboration.

The result is a cohesive and authoritative brand experience, paired with a conversion-focused website optimized for global adoption. Our work positions TWIN as a trusted initiative within the IOTA ecosystem, giving governments and organizations the confidence to embrace the future of digital trade.