Euroteam Branding

This time last year, we were commissioned by Future-Ready Brands, a brand strategy & design studio, to redesign the visual identity of their client Euroteam as part of an extensive rebranding program.

We based the identity on Euroteam’s ambition of becoming a global leader in logistics and cargo transportation as well as the newly redefined brand idea of smart connections—people and tech connecting data points in order to efficiently connect trucks and drivers, cargo and destinations—leading to the promise of delivering efficient transport that drives a sustainable future. 

We built the logo around an abstract 'E' made of interconnected segments. These geometric elements work as a visual metaphor for the multiple connection points in the transport ecosystem: routes intersecting, data flows merging, and systems synchronizing. The symbol's construction suggests both movement and stability, reflecting Euroteam's dual nature as a reliable yet forward-thinking transport partner.

The identity is anchored in a confident green palette ranging from deep forest tones to vibrant, energetic greens. This color choice reinforces the sustainability promise while maintaining strong visibility across all touchpoints, from trucks and internal posters to digital interfaces. 

The supporting graphic system builds on the logo's core geometry and extends the connection theme to create a distinctive, ownable visual territory.

The logo's angular segments are deconstructed and recombined to create dynamic compositions that suggest routes, pathways, and data flows. Diagonal lines and arrow-like forms cut through layouts, creating a strong sense of direction, movement, and progress.

These geometric patterns scale seamlessly—from subtle background textures to bold architectural statements—building a consistent yet flexible visual vocabulary.

The result is a cohesive visual system that positions Euroteam as a modern, sustainable transport leader—one that leverages smart connections to create efficient solutions for tomorrow's logistics challenges.