As the lead digital strategist and designer for Klozet Boutique, a high-end Canadian fashion retailer, I leveraged my expertise in Shopify, Klaviyo email marketing, and sales campaign development to enhance the brand’s digital presence and drive measurable revenue growth. My efforts focused on crafting data-driven strategies and visually compelling designs that resonated with Klozet’s affluent, trend-conscious audience, helping to position the boutique as a leader in the competitive luxury fashion market.

I optimized Klozet’s Shopify website to improve conversion rates (CVR) and maximize sales. By streamlining navigation, enhancing mobile responsiveness, and implementing advanced SEO practices, I increased website traffic and improved the online shopping experience, resulting in a 15% increase in Shopify CVR and supporting an average order value (AOV) of $300. I also ensured the site’s design reflected Klozet’s distinctive aesthetic, providing a seamless and aspirational shopping journey.

In Klaviyo, I designed and executed highly effective email marketing campaigns that drove engagement and repeat purchases. Using advanced segmentation and automation, I tailored content to Klozet’s audience, delivering personalized and relevant communications. By crafting trendy, conversational copy and pairing it with visually striking designs, I achieved a 20% increase in email CVR and elevated click-through rates, helping to retain and nurture customer relationships.

I also developed and managed Meta Ads campaigns, utilizing strategic targeting and creative storytelling to boost brand visibility and drive traffic to Klozet’s Shopify store. By continuously analyzing performance metrics and optimizing creative assets and ad placements, I maximized ROI and contributed to sustained revenue growth.

Additionally, I conceptualized and delivered successful sales campaigns that aligned with seasonal trends and customer preferences, further boosting engagement and conversions. My comprehensive approach, blending creative vision, technical expertise, and data-driven insights, significantly contributed to Klozet Boutique’s growth and solidified its reputation as a leader in luxury fashion.