What skills should I look for when hiring a Google Ads expert on Contra?
Look for someone with experience in campaign management, ad optimization, and data analysis. They should have a good understanding of Google Ads tools and features. Ask for examples of past campaigns and their results.
How do I check if a freelancer has experience with Google Ads?
Check their profile for any certifications like Google Ads certification. Look for client reviews or testimonials. Ask if they have experience in your industry or similar projects.
What deliverables should I expect from a Google Ads expert?
Expect campaign reports, ad copy, and performance analysis. They should provide keyword research and optimization strategies. Clear timelines and goals should be set from the start.
How do I set clear goals for my Google Ads campaign with a freelancer?
Discuss your business needs and objectives. Set specific targets like traffic increase or lead generation. Make sure the goals are realistic and measurable.
What should the initial project discussions include?
Talk about your business and advertising needs. Discuss timelines, budgets, and expected deliverables. Agree on communication methods and frequency for updates.
How can I ensure the freelancer aligns with my business vision?
Share your company’s mission and target audience. Discuss brand guidelines and messaging style. Ensure they understand your business values and goals.
What tools might a Google Ads expert use during the project?
They might use Google Ads interface, Google Analytics, and keyword planning tools. Review tools and reporting software could also be used. Ask them to explain how they use these tools to improve results.
How do I help a freelancer understand my target audience?
Provide insights into your customer demographics. Share past marketing materials and campaign results. Discuss your ideal customer profile and purchasing behavior.
How should timeline expectations be managed?
Agree on project milestones and deadlines at the start. Regularly check in to ensure the project is on track. Be flexible for reasonable adjustments if goals are being met.
What communication practices should I establish with a freelancer?
Set regular meeting schedules for updates. Use tools like email or project management software for communication. Encourage open feedback to ensure project success.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
