As the strategist and designer for 13 Barrels Brewing’s “Embrace the Outdoors Your Way” campaign, I led a comprehensive Meta Ads initiative that seamlessly combined creative vision with data-driven strategy. This campaign highlighted the brewery’s unique craft offerings and positioned the brand as a go-to for outdoor enthusiasts and craft beer lovers in the local market.

I designed the campaign’s creative assets, ensuring they visually captured the essence of outdoor adventure and the brand’s commitment to quality and craftsmanship. From concept to execution, I crafted a cohesive visual and messaging strategy that aligned with the target audience’s lifestyle and preferences. The design emphasized warmth, community, and the joy of embracing the outdoors—values central to the 13 Barrels Brewing identity.

Using Meta’s advanced targeting tools, I reached key audience segments, tailoring the campaign to resonate with outdoor enthusiasts and craft beer connoisseurs. By blending compelling visuals with strategic copy, I created ads that were both engaging and effective in driving conversions. Throughout the campaign, I continuously analyzed performance data, optimizing ad placements, creative content, and audience targeting to maximize reach and ROI.

This holistic approach resulted in increased brand awareness, stronger customer engagement, and a notable boost in sales for 13 Barrels Brewing. My dual role as both strategist and designer highlights my ability to deliver end-to-end marketing solutions, translating a brand’s identity into a visually compelling and impactful campaign that resonates with its audience.