Finance app UX & UI
Maitê Marroni
In a cross-BU project, we addressed customers' frequent request for a higher credit card limit. Recognizing the discrepancy between customers' desired limit and what Nubank could safely offer, we crafted an easy, fast, and coherent experience of creating a Money Box and using its principal value as a guarantee in exchange for a credit card limit increase.
Results:
After 2 months of our rollout, with 88% of our eligible base we reached this metrics below:
590k of active collateral, almost 5x what we expected
R$ 174MM of total collateralized AUC
0,04% of contact related to collateral
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Posted Nov 7, 2024
Two teams collaborating to resolve one of the company's most known problem.
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