We developed an early redemption feature for an investment asset, addressing additional user pain points along the way. Collaboration with the customer service team was essential for gaining deeper context, while testing two different flows helped validate various hypotheses. The outcome was a user-friendly redemption process, resulting in 72% fewer daily tickets and a 3.5x increase in fund outflows.
Results:
72% decrease in the call center tickets
R$ 1,6M decrease in the impact of order cancellations monthly
3.5x increase of the outflow, increasing it by 82M
0 likes · 34 views · Nov 7, 2024
We developed an early redemption feature for an investment asset, addressing additional user pain points along the way.
