Website Design & Development for Continuum

Overview I designed and built Continuum’s marketing website using Framer, just in time for the brand’s public launch.

Continuum is an AI platform that helps financial advisors turn meetings and client interactions into actionable insights. The website needed to feel modern, technological, and premium, reflecting both the innovative nature of the product and the trustworthiness required in the financial space.

Context When the founders first reached out to me, they were using a basic Framer template they had customized themselves. After our initial call and reviewing their existing website, I identified several UX and visual issues that could be improved.

UX Audit I proposed starting with a UX audit to assess their current structure, messaging, and design. After delivering a detailed deep dive with key findings and clear suggestions, they agreed to move forward with a full redesign to better align the website with their goals, establishing a stronger brand presence and delivering a more polished, premium experience.

Goals • Clarify the product’s positioning and core features • Strengthen brand credibility through design • Support scalability with modular and easy-to-update sections