Role UI/UX & Product Designer

Platform Web

Domain SportTech · Sports media

Team 2 designers, project manager, developers, QA

Problem Fans open a league site for one thing first: the score and the table. News and extra pages must not get in the way.

What I did The full layout of the official site: home as a board for the current round, fixtures and table, match pages, and one grid for news.

Result Live on superliga.dk: live scores, sponsors and articles in one layout without the noise.

I laid out the official Superliga site so fans can find a score and the table without hunting.

Fans open a league site for one thing first: who played, what’s the score, where is the team in the table. The rest — news, highlights, extra pages — has to sit around that without getting in the way.

I designed the full layout of the official 3F Superliga site: home, fixtures, table, match and content pages. Not a banner. The structure of the site.

Keep match data easy to scan. Keep club content in one system. Work on desktop first, where people actually check a table.

Home as a board for the current round, not a long magazine. Fixtures and table as the two pages people return to. Match page as the next step after a result. Same grid and hierarchy on news and supporting pages so the site doesn’t change personality every scroll.

A lot of live content: scores, dates, sponsors, articles. The layout had to hold that without turning into noise.

This is web information architecture, not a fan-app screen. Different from the club product: public site, scan-and-leave, then maybe read.