Role UI/UX & Product Designer

Platform iOS, Android

Domain SportTech · Commerce

Team 2 designers, project manager, developers, QA

Problem On match day many fans did not buy food, drinks or merch in the app. Offers were easy to ignore and hard to use.

What I did A clearer offer card with one action, a short activation flow, an activated state, and sponsor branding that fits the app UI.

Result 13% of fans add food and drinks when a personal offer is sent. 14% more buy a ticket when they get a drink voucher.

A match-day flow inside the club app. The goal was simple: show a relevant offer at the right moment, and make it easy to use even in a crowded stadium.

I designed the voucher and offer experience end-to-end: how the offer appears, how a person activates it, and how it fits into the rest of the app. I worked with product and development on a flow that had to be fast, clear, and usable with one hand.

On match day many fans did not buy food, drinks, or merch in the app. Offers were easy to ignore, and the path from “I saw the offer” to “I can use it” had too much friction.

The flow had to work in a noisy stadium, often with a bad connection

The offer needed to help the club and the sponsor without feeling like a hard sell

The interface had to stay simple. One extra step would kill the action

I started from the moment a fan receives the offer, not from the voucher itself. The main questions were:

When should the offer appear?

What does the person need to understand in 2–3 seconds?

What is the shortest path to activation?

Then I simplified the flow and removed anything that did not help the person act.

A clearer offer card with one main action

A short activation flow

A state after the voucher is activated, so the person knows what to do next

A way to show sponsor branding without breaking the app UI

Offer, benefits, action.

A short path from tap to voucher. Built for match day, not for a quiet evening at home.

The person should immediately understand that the offer is ready to use.

The work supported:

Platform results. Product numbers, not personal ones.

13% of fans add food and drinks to their ticket when a personal offer is sent

+14% more fans buy a ticket when they get a drink voucher

87% open rate on segmented messages

+15% customer value from targeted communication

These numbers belong to the product, not only to the interface. My part was making the offer easier to notice, understand, and use.

A good offer screen is not louder. It is clearer. If a person needs more than a few seconds to understand the benefit, the offer is already too late.