Frosted

Frosted is the newest and best-est coffee and donuts shop to make all your mornings better! Whenever you need a good pick-me-up, Frosted will be there and ready to smother you in love and sugar!

Frosted is looking for branding that will stand out from the crowd and show off its fun personality. Frosted’s mission is to make people feel better and bring a smile to people’s faces - no matter how tired and hangry they are. To achieve this, we've carefully crafted a brand identity that combines a clean, fresh, and modern aesthetic with a touch of timeless charm. The brand identity aims to create an unforgettable experience that leaves you feeling uplifted and energized.

For the color palette, we've chosen a delightful combination of light blue and pink. These colors evoke a sense of cleanliness and freshness, perfectly representing their commitment to quality. They also add a modern twist to the brand while remaining classic and enduring. To capture the playful essence of Frosted, we've selected a fun and energetic font for our logo and primary text. This font conveys the vibrant personality of our brand, instantly bringing a sense of joy and excitement. It's the perfect way to showcase our dedication to making people happy.

We've also created 3D donut illustrations with funky designs that are still easily recognizable. These playful illustrations serve as a visual representation of our delicious offerings and add a dash of whimsy to our brand. To further enhance the overall experience, we've introduced a charming character to our brand. This lovable character is designed to bring an extra dose of happiness and put a smile on your face every time you visit Frosted.